What is Good Copy?
What’s the difference between ho-hum web copy and great web copy? Great web copy converts your web visitors from casual browsers into customers.
Get compelling copy that’s in tune with your branding, style, and product, ensuring that your business conveys exactly the right message to attract (and keep) potential customers. Your web content should offer your site visitors a lasting impression and the solutions they’re looking for—leaving you free to focus on your business.
Contact me today for your web copy solutions.
Gear up for NaNoWriMo!
Ready for a great experiment? See if you can write 50,000 words in 30 days.
I have a guilty secret: I’ve never attempted NaNoWriMo. That’s a heck of a lot of words to write in a month, and if you’re like me, turning off your internal editor is easier said than done. However, I’ve decided that it sounds like fun (or, possibly torture). Plus, it’s always …
Asking the hard questions: putting your writing career in perspective
Let’s face it: writing is hard work. When you’re working project-to-project, it can be easy to lose sight of your creative and career goals. Once every few months I sit down and evaluate where I am with my career and writing goals to make sure that I’m still on track. Here’s a handy list of questions to ask yourself to help …
64 Phrases that add oomph to your copy
Sometimes you need the right word or phrase to add a positive spin to your copy, but in the midst of writing (or re-writing) you’ll be damned if you can think of them. Here’s a shortcut for finding just the right phrase when your brain just isn’t up to the task.
The secret of Groupon’s success is … good writing?
Whew–it’s been a busy week! As such, I have short post for you today before I head out to the Great American Beer Festival, courtesy of Beer Advocate Magazine.
So, you’ve all heard of Groupon, right? I came across an article this morning via MediaBistro where the founder of Groupon explains how, “well-written, engaging content is a key part of convincing users …
Taking your writing beyond the first draft: 6 tips for pain-free editing
So, you’ve pounded out a first draft. You’re pretty sure it’s awesome as is, but you come back to it a few days later and realize it’s not as sparkly as you thought. The truth is, half of writing is editing. Here are some editing tips for putting the polish on your writing.
1. Kill the adjectives
A carefully placed adjective is a great way to spice …