The secret of Groupon’s success is … good writing?
Whew–it’s been a busy week! As such, I have short post for you today before I head out to the Great American Beer Festival, courtesy of Beer Advocate Magazine.
So, you’ve all heard of Groupon, right? I came across an article this morning via MediaBistro where the founder of Groupon explains how, “well-written, engaging content is a key part of convincing users to keep reading about new shops that they might never have never heard of.” Indeed!
I’ve done a little research into Groupon and was surprised that they have almost no SEO to speak of–really putting pay to the fact that it’s the writing (well, and the deals) that have spurred their success. There aren’t any tricks here. They’ve just done a killer job of using social networking to its fullest and with hiring writers to produce great content. Word of mouth and great writing go a long way.